We featured in the DW Insider Special Newsletter!
David Rees, our Managing Director, chatted to the Delegate Wranglers for their DW Insider Special Newsletter – Here’s what he had to say:
Hi David, can you give us a brief overview of your organisation and why you feel you guys are perfect to feature in this edition of the Insider?
Exceptional events start with Just Smile. From high energy concerts and elegant weddings to corporate functions and festivals, our expert team manages every
detail with precision.
Based in St Albans and trusted across the UK and Europe, we deliver outstanding sound, lighting and event production services. Just Smile is the partner of choice for clients who expect the extraordinary.
Tell us a bit about your role, and what expertise your team can offer to make sure clients get the very best service
I’ve spent over 30 years working across media, hospitality and events, which gives me a strong understanding of both
the creative and commercial sides of delivering successful events. Following a successful career in commercial radio, I developed a real focus on audience experience, which still underpins everything we do.
At Just Smile, I work closely with a skilled team of project managers and technical specialists to ensure every detail is carefully planned and delivered. Together,
we focus on being reliable, proactive and fully aligned with our clients’ goals from start to finish.
Give us a couple of examples of some of the amazing features and services you’ve provided for your clients events
We often support clients by taking their initial idea and finding ways to elevate it through both production and experience. For corporate events, that might mean enhancing presentations with high quality sound, lighting and visuals so everything feels polished and engaging.
For parties and celebrations, it is about creating the right energy, from the layout of the space to the music and flow of the evening. Whatever the event, our focus is on making it feel effortless for the client and memorable for their guests.
What’s new? Anything exciting to tell us about?
We’re proud to share that we recently attended the COOL Event Awards, one of the UK’s leading celebrations of excellence in the events industry.
This year, we were honoured to be nominated in two categories: Event Provider and AV Tech Provider, reflecting the breadth and quality of our work.
We’re delighted to have been named winner of the Event Provider award. This achievement recognises the
dedication, creativity and expertise our team brings to every project, from concept to delivery. We’re delighted to have been named winner of the Event
Provider award. This achievement recognises the dedication, creativity and expertise our team brings to every project, from concept to delivery.
To read the full newsletter, click here: AV Production Special May 2026
